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NCUA ends the advertising statement rule for ads
Published Nov 13, 2026 · Last checked Nov 13, 2026 · Last changed Nov 13, 2026NCUA announced four final rules, and one of them removes the rule that an ad must carry the official NCUA advertising statement.
- For
- Federally insured credit unions. All sizes. CEO, compliance officer, marketing lead.
The facts
- NCUA announced the four final rules on Nov 13, 2026, as part of its Deregulation Project.
- Part 740: a federally insured credit union no longer has to include the official NCUA advertising statement in its ads. NCUA lists Nov 16, 2026 as the effective date.
- The official NCUA sign is still required. Ads must still be accurate and not misleading about share insurance.
- NCUA removed section 701.31, its summary of Fair Housing Act requirements. It says the duties under the Fair Housing Act and the Equal Credit Opportunity Act are unchanged.
- NCUA removed Part 716 on privacy and Part 761 on the registration of mortgage loan originators. The consumer bureau's Regulation P and Regulation G still apply.
What it means for you
Ad templates can change. The duties on fair lending, privacy and loan originator registration stay the same.
Sources
- NCUA press release, primary source, Nov 13, 2026.
- NCUA Deregulation Project page, primary source, Nov 13, 2026.
- The Federal Register pages with the full text of the rules did not open at the time of writing.